Writing a Persuasive Cover Letter

Writing a Persuasive Cover Letter

Effective cover letters are a rare find. So much so that an especially persuasive cover letter can turn your run of the mill job application into something special. That inspiring cover letter, though, doesn’t come easy. It can take some work and a little imagination. In the long run, though, a well-written, persuasive cover letter can make the difference between an interview and a rejection letter.

Here are One Great Resume’s secrets to writing a stand-out, persuasive cover letter:

1. Make It Interesting

The worst kept secret in the world of Human Resources is that they hate reading cover letters because they’re so boring. It gets so bad that many don’t read them at all. My direction to you is to lighten up a little and make the cover letter interesting to read. Keep it professional, but realize that you’re talking to a living, breathing human being who would appreciate a refreshing, interesting cover letter for a change.

2. Engage the Reader

While you’re making your cover letter interesting, it will help if you engage the reader as if you were talking to him or her right across a desk. Ask a question, and answer it yourself. Be confident, without being arrogant. Above all, speak in plain English in brief sentences, as if you were speaking with the person.

3. Empathize with the reader

Feel the reader’s pain. The reader probably has to read a stack of cover letters and resumes, and they’re trying to fill a position with the best candidate possible. Keep this in mind when you’re writing your cover letter. The reader has a challenge in front of them; be the solution.

4. Outline Why You’re the Best for the Job

While some readers will read your letter from top to bottom, others will skim it for the easy-to-find information. There’s no better way to handle the skimmer than with bullet points. By including three or four bullet points in the body of the letter, outlining why you’re so darn perfect for this job, you will make the full-letter reader happy, and send the skimmer away with the information he or she is looking for.

5. ProTip – Add A P.S.

It’s a well-known, and underutilized, fact that the P.S. (post script) of a letter is one of the most read parts of a letter. Coming at the very end of the letter, after your signature line, the P.S. is your opportunity to give one last, short, and direct fact that will make an impact on the reader. Maybe it’s a work-related interest that makes you different. Perhaps you could leave a cliffhanger by stating that you’re looking forward to sharing with the reader how you saved your company 10% in expenses last year. The P.S. is a great secret weapon to leave the reader wanting more.

While your competition is using form cover letters, or no cover letter at all, bring your job searching game to the top notch with a strong, persuasive cover letter. If writing one isn’t one of your strengths, One Great Resume creates attention-grabbing cover letters that take the pain out of looking amazing. Find out more today!